Building the Brand Image of Demak as a Center for Religious Tourism Destinations through Brand Development and e-WOM

This paper aims to investigate the factors that influence brand image of a destination. research examines impact destination awareness, quality, and e-WOM on image. The sample data used in this study were 112 respondents from 7 provinces Indonesia. Multiple linear regression was test significance effect independent variable dependent variable. results IBM SPSS 25 show quality can affect destination's image; other hand, cannot. Tour service providers predict tourist behaviour through paper. As for academics, be further by integrating branding strategies as predictors Empirically helps improve understanding how communicate